Turn AI into ROI

Introducing The Marketers Guide to Chatbots and Agents: From Generative AI to ROI guide | View as webpage

The Marketer's Guide to Chatbots and Agents: From Generative AI to ROI

Hi Anak,

AI is changing the way customers engage with brands. By 2027, Statista estimates 90 million people will rely on generative AI as their primary online search tool.

If you're ready to adapt to this large paradigm shift in the advertising space, we're here to help. We've put together recommendations on how to extend your brand's reach through popular chatbots and agents to create new and meaningful connections with your customers.

Here's what you'll find in our latest guide:

How generative AI is reshaping connections between people and brands
How to optimize SEO in the era of conversational AI
How to apply conversational AI in advertising
And much more

Get the insights you need to stay ahead of the AI curve and be sure to tune-in to our on-demand webinar exploring the topics above with our team of experts.

Get the guide >

Best,
The Microsoft Advertising Team

P.S. Find out how Microsoft AI can help you drive better advertising results. Talk to a Microsoft Advertising expert to see how Copilot can fuel your brand's growth and get $500 when you spend your first $250.

Get started ❯

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*Offer details: Offer expires June 30, 2025. Valid only for new Microsoft Advertising customers in the United States who are first party recipients of the offer email. A new Microsoft Advertising customer is one that has not had an active Microsoft Advertising account before. Limit one promotional offer per new Microsoft Advertising customer. To redeem this offer, customer must create a new Microsoft Advertising account with a primary payment method on file. Once customer completes Microsoft Advertising new customer account setup and spends at least $250 on advertising charges excluding taxes, the promotional credit of $500 will automatically be applied toward additional advertising spend thereafter, until credit is exhausted or the offer expires. For prepay accounts: the minimum qualifying ad spend amount is deducted directly from prepay funds. For postpay threshold accounts: the primary payment method is charged to collect the minimum qualifying ad spend once the account threshold is met. Customers are responsible for the payment of any taxes incurred. If you create your Microsoft Advertising account in a different currency than the one in which your promotional credit has been awarded, the actual amount of the promotional credit may be subject to foreign currency fluctuations. Any portion of the credit not used within ninety (90) days of credit award will expire and cannot be carried over or restored even if the Microsoft Advertising customer switches their payment method. If customer payment method fails, the promotional credit will not be applied. Microsoft Advertising will continue to run and accrue costs after any promotional credit has been exhausted. This offer may not be combined with any other offer, promotional code coupon or discount, separated, redeemed for cash, transferred, sold, or bartered. Microsoft, in its sole discretion, may close your account for any suspected abuse of this offer. Neither the original advertising qualifying spend nor the promotional credit are refundable, in whole or in part. See Microsoft Advertising Terms and Conditions for more details at sign-up. Other terms and conditions may apply. Microsoft reserves the right to cancel, change, or suspend this offer at any time without notice. Your offer may not cover spend accrued on campaigns run on Google Ads and Facebook Ads.

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Wednesday, 30 April 2025

Turn AI into ROI

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